Seuran arvot periytyvät kendon yleisistä perusteista. Tämä on kuvattu All Japan Kendo Federationin mukaan 

The purpose of practicing kendo is:

To mold the mind and body,

To cultivate a vigorous spirit,

And through correct and rigid training,

To strive for improvement in the art of kendo,

To hold in esteem human courtesy and honour,

To associate with others with sincerity,

And to forever pursue the cultivation of oneself.

This will make one be able:

To love his/her country and society,

To contribute to the development of culture,

And to promote peace and prosperity among all peoples